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Crafting a novel beer culture in mainland

The 31­ year ­old German citizen Felix

Wendlandt made a bold move in 2016 to start a company in Shanghai and launched Brander Urstoff, a German craft beer made in China with his business partner. “The idea behind this move is that we discovered Chinese beer drinkers have developed a deep interest and broad knowledge about craft beer. They developed a sense for beer and its ingredients  and are able to distinguish a bad brew from a good one, over the past years,” said Felix, an industrial engineer by education but now the general  manager of Brander Urstoff. 

The firm now supplies its products to over 250 restaurants, bars  and  hotels in 25 Chinese cities, thanks to the country’s growing number of craft beer drinkers.

Further reading

Exhibitor: Brander Urstoff


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