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Ready for innovation - craft beer industry experts talk at CBCE

Chinese consumers are keen on trying new beers with various flavors and are interested to learn more about beer. That’s why the demand for craft beer has increased so rapidly in China over the last years.

Craft beer companies have strict principles: high-quality ingredients, outstanding recipes and disruptive, young design and branding. They are educating consumers towards beer and impart beer expertise for those who are interested in learning more about beer.

Further reading

Exhibitor: Brander Urstoff

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